Blogging United

We all know in the blogging world that content is kind.  But don’t sacrifce quality of content for quantity.  Resist the urge to turn your blog in to a copy-cat news site where you cover the same news as hundreds of other blogs.  This is a popular problem in the technology market - there are so many blogs covering the same subject that duplication becomes annoying for readers.

Bloggers need to offer something unique that isn’t found on every other blog in your market.  This means adding your unique voice to each post.  Blogging about the launch of a new technology product?  Maybe you should review the product instead of just announcing that it is available.  Writing about a new web startup?  Try getting an interview with the founder.

Do whatever the competition isn’t doing.  Add value to attract readers.  If three blogs are posting the same content, readers won’t stick around to read all three!